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I too will be taking my business elsewhere. I could get behind limiting returns without a valid receipt, but I was just told that I cannot make anymore returns for 180 days b/c I have made too many returns recently, even though every one was accompanied with a valid receipt, on my JCPenney card, and still had the tags attached. As with many of the others below, I frequently purchase multiple sizes online or even in the store and try on at home. If that is too inconvenient for a retailer, then I will take my business elsewhere. I am also bothered by the claims on The Retail Equation website, making it seem as though someone with my buying habits has a shopping addiction. I would prefer JCPenney update their policy to limit the timeframe for returns and require tags to be attached, etc then punish me for preferring to make final decisions at home. JCPenney had recently become a "go to" store for me, however I will not be making any purchases there unless this new policy is changed.