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Dear &quot;Rony&quot; &amp; &quot;Satisfied&quot; -- You are quite obviously involved with the failing company in one way or another, directly or otherwise. <br /> <br /> Firstly, legal precedent demonstrates, over and over, that simply slapping fine print on consumer-facing documents, delivered at point-of-sale or other touchpoints does not hold water, under scrutiny. This is especially true if it is widely known/accepted that the majority of day-to-day consumers do not regularly read such buried communication. And, of course, the same goes, even if it were posted in other ways that does not disrupt and strongly call attention to itself.<br /> <br /> The above can be, admittedly, surrounded by grey area, BUT IN A CASE LIKE THIS, IT HOLDS TRUE, FAR MORESO, due to a major <br /> policy change that can affect consumers adversely. <br /> <br /> The longer the preceding policy has been in place, and established, the tougher the legal fight to put the burden (unfairly) onto loyal customers. And that is the issue here. <br /> <br /> Exponentially so, if the policy change is so wildly unexpected and historically not even in the consideration set of customers.<br /> <br /> Had shoppers historically been trained to read all on every receipt And, with that, if the policy shift were at all in the realm of expected or &quot;normal&quot; as defined by historicals and/or the industry norm, that's one thing, but show me even &amp;#8531; -- heck, show me &amp;#188; of the big box retailers that try that &quot;before December 24th or 25th but not after December 26th garbage. <br /> <br /> I lost nothing and I, myself, find it Outrageous and almost infuriating. Imagine the victims here...<br /> <br /> Kmart will certainly hold this fight up, by tossing the dollars stolen from unsuspecting folks to their lawyers, who are not necessarily even, but will, in turn, file motions, push for appeals and use other tactics -- all quite legal, one must admit -- to bury the issue over and over, perhaps successfully, perhaps not. <br /> <br /> BUT EVEN IF THE ACTIONS WERE Kmart's COMPLETE LEGAL RIGHT -- AND THEY ARE NOT -- THIS IS AN ETHICAL ISSUE -- AND HERE THEY LOSE TO HIS/HER HONOR, THE PUBLIC WHO SHALL JUDGE THIS ABHORRENT BUSINESS DECISION. <br /> <br /> But hey, that's why we're all shopping at Target and WalMart, these days. <br /> <br /> While &quot;Rony&quot; and &quot;Satisfied&quot; wave their pom-poms for the devil, yelling through fake smiles cheers such as &quot;But we LIKE it Hot in Hades! Really, we DO!&quot; and &quot;St. Peter's gates are SO over-rated! We'd choose to stay here. We WOULD! No, really...&quot;<br /> <br /> And then, of course, they end it with either an LOL, because that's what junior-high children with no real arguments usually do. <br /> <br /> Or they claim false superiority -- which is silly, as everyone else sees them for what they are -- and like the frigid, angry-at-life school marm, they look down their pointy noses at us as they delve into tiny rules and regulations, as if the rest of us have nothing to do, like them, and thus should be sitting with our 19 cats reading 8 point type At The Bottom Of A Receipt?! <br /> <br /> As Kmart continues to sink...